Marketing agency jobs are often more plentiful than client-side marketing positions, and the compensation can make them very attractive. Working in an agency can provide you with a wide range of projects in different industries, giving you the opportunity to gain data from many different markets and segments. This makes you a better and more well-rounded marketer than if you had only worked in one company. Small agencies typically have fewer than 30 employees and have a well-defined and specific business service model.
A common consideration when looking for a job in digital marketing is whether to work on the client side or the agency side. Working at an advertising agency allows you to see both sides of the marketing world, making you a more understanding employee. There are many benefits of working at an agency, such as specialization, innovation, and more, but the unique culture is largely due to the collection of larger teams of similar talent and diverse backgrounds. If variety is what you're looking for, digital marketing agencies are definitely the way to go.
At Go Local Interactive, a digital marketing agency in the greater Kansas City area, we'd like to open the curtain a little bit and talk about what it's like to work in an agency. Agency owners may not be up to date with marketing because they're so focused on running the business, but if you hate being bored at work, this is definitely an option worth considering. At the beginning of a marketing career, it's relatively simple to move between client-side and agency-side roles; however, once your career is more established, many companies are reluctant to hire salespeople on the other side of the gap. Eric Siu is the CEO of digital marketing agency Single Grain, which has helped companies like Amazon, Uber and Salesforce acquire more customers.