Cathleen Wheeley

Cathleen Wheeley

Passionate communicator. Unapologetic food fan. Incurable social media nerd. Friendly tv junkie. General beer lover. Typical tv guru.

46 Total Posts
How Advertising Agencies Make Money

How Advertising Agencies Make Money

Advertising agencies are an invaluable asset for companies that want to grow their business. They provide a range of...

Is Working for a Marketing Agency Good?

Is Working for a Marketing Agency Good?

Marketing agency jobs are often more plentiful than client-side marketing positions, and the compensation can make them...

The Power of Black: Exploring the Psychology of the Color

The Power of Black: Exploring the Psychology of the Color

The color black has a powerful presence in our lives, and its psychological effects are far-reaching. From its...

What Does a Media Buying Agency Do and How Can It Help Your Business?

What Does a Media Buying Agency Do and How Can It Help Your Business?

Media buying is the process of negotiating and purchasing advertising space in one or more marketing channels. The goal...

The Power of Black: Why Brands Use the Color Black

The Power of Black: Why Brands Use the Color Black

Black logos, especially word brand logos, are frequently used in luxury fashion brands. It takes a bit of design finesse...

The Power of Black in Branding

The Power of Black in Branding

Black is a timeless and versatile color that can be an excellent choice for almost any brand. It is a color that can...

How Much Do Digital Marketing Agencies Make in India?

How Much Do Digital Marketing Agencies Make in India?

Are you looking for a lucrative career in digital marketing? If so, then you should consider taking an Intellipaat...

Why You Should Invest in a Small Digital Marketing Agency

Why You Should Invest in a Small Digital Marketing Agency

A digital marketing agency can be a great asset for any business looking to promote their products and services online....

The Power of Black in Advertising

The Power of Black in Advertising

Black is a popular color in retail, and it has a powerful presence in the psychology of color. It symbolizes mystery,...

How Agencies Make Money: A Comprehensive Guide

How Agencies Make Money: A Comprehensive Guide

Personnel agencies typically charge between 25% and 100% of the hired employee's salary. Agencies can charge clients...

How to Make Money with a Marketing Agency

How to Make Money with a Marketing Agency

Marketing agencies are a great way to help businesses reach their goals and grow their customer base. But how do they get ...

Is Digital Marketing Agency Profitable in India?

Is Digital Marketing Agency Profitable in India?

I agree that running a profitable digital marketing agency is challenging, but it's also rewarding. A company in any...

What to Expect When Working with a Digital Agency

What to Expect When Working with a Digital Agency

When it comes to working with a digital agency, there are a few key factors to consider. The most common pricing model...

The Power of Black and White Thinking in Personality

The Power of Black and White Thinking in Personality

Black and white thinking is a pattern of thought that causes people to think in absolute terms. This type of thinking can ...

The Power of Black: Exploring the Emotional Impact of the Color

The Power of Black: Exploring the Emotional Impact of the Color

The color black has a profound effect on the psyche, evoking a range of emotions from power and luxury to sadness and...

What is the Typical Agency Fee?

What is the Typical Agency Fee?

Most companies and agencies, regardless of their margins or other tricks, charge a management fee. Generally, for search...

The Power of Color in Advertising: How to Leverage Colors to Reach Your Target Audience

The Power of Color in Advertising: How to Leverage Colors to Reach Your Target Audience

Using vibrant colors to capture customers' attention is a great way to get your message across and reach your target...

What is the Best Color for Advertisement?

What is the Best Color for Advertisement?

Advertising is an essential part of any successful business, and the colors used in marketing materials can have a huge...

The Power of Black in Branding

The Power of Black in Branding

Black is a color that has been used for centuries to convey a sense of power, sophistication, and elegance. It is a...

Why Do Ad Agencies Fail and How to Overcome Them

Why Do Ad Agencies Fail and How to Overcome Them

Ad agencies are a crucial part of the marketing industry, but unfortunately, many of them fail. There are a variety of...

Marketing to African-American Consumers: A Comprehensive Guide

Marketing to African-American Consumers: A Comprehensive Guide

Marketing to African-American consumers is a complex and nuanced process that requires an understanding of the diversity...

The Meaning and Psychology of Black and White

The Meaning and Psychology of Black and White

Black and white thinking is a tendency to think in extremes. While it's normal from time to time, developing a...

How to Make Your Digital Marketing Agency Profitable

How to Make Your Digital Marketing Agency Profitable

Are you looking to make your digital marketing agency profitable? It's not as difficult as it may seem. With the right...

What Does a Marketing Agency Owner Do? A Comprehensive Guide

What Does a Marketing Agency Owner Do? A Comprehensive Guide

The CEOs of advertising agencies are responsible for the overall management and performance of their agency and must...

How Advertising Agencies Bill Clients: A Comprehensive Guide

How Advertising Agencies Bill Clients: A Comprehensive Guide

Advertising agencies have been using the hourly billing method for a long time. This involves charging a fixed rate per...

The Power of Black in Branding

The Power of Black in Branding

Black is a color that has been used for centuries to represent power, elegance, sophistication, and mystery. It is a...

How Much Should You Spend on Advertising and Marketing?

How Much Should You Spend on Advertising and Marketing?

When it comes to allocating your marketing budget, there are several factors to consider. Depending on your business...

How Does a Marketing Agency Make Money?

How Does a Marketing Agency Make Money?

Marketing agencies make money by providing valuable services to their customers. They can take a percentage of a...

Which Advertising Agency Pays the Most?

Which Advertising Agency Pays the Most?

The holding company of advertising agency Havas, which owns the Euro RSCG network, pays on average the highest salaries...

How Do Agencies Set Their Prices for Social Media Management?

How Do Agencies Set Their Prices for Social Media Management?

In addition to the fee, an agency places a surcharge on the price of all external service work used, such as typography,...

The Power of Black in Marketing: How to Use Color Psychology to Your Advantage

The Power of Black in Marketing: How to Use Color Psychology to Your Advantage

When it comes to marketing, color plays an important role in how consumers perceive a brand. Black is a powerful color...

The Psychology of Color in Advertising and Marketing

The Psychology of Color in Advertising and Marketing

Advertising and marketing materials are often designed with colors in mind, as they can evoke certain emotions and...

Is it Worth Hiring a Digital Marketer?

Is it Worth Hiring a Digital Marketer?

Digital marketing is one of the most sought-after skills in the business world. Data shows that top marketers can...

The Power of Black and White: Exploring the Meaning Behind Non-Colors

The Power of Black and White: Exploring the Meaning Behind Non-Colors

White and black are two non-colors that have been associated with life and death rituals in many cultures. People who...

How Do Media Agencies Make Money?

How Do Media Agencies Make Money?

Media agencies provide valuable services to their clients, helping them to spread the word about their campaigns and...

How Much Should You Pay for a Marketing Agency?

How Much Should You Pay for a Marketing Agency?

Not everyone will, but most media outlets and advertising agencies take a portion of your media spend (around 3% to 15%), ...

What Does the Color Black Signify?

What Does the Color Black Signify?

The color black has a special full-spectrum status when it comes to the feelings it reflects. It is associated with evil, ...

How Much Does the Average Marketing Agency Charge?

How Much Does the Average Marketing Agency Charge?

Licensing fees are the second type of technology fees and relate to the market technology your company uses. The simplest ...

How Ad Agencies are Compensated for their Work

How Ad Agencies are Compensated for their Work

Most marketing and advertising agencies receive fixed or work-based payments for their services, rather than...

What Emotion is Represented by White?

What Emotion is Represented by White?

White is a color that can evoke a range of emotions, from protection and encouragement to peace and calm. It can create a ...

How Much Money Do Advertising Agencies Make?

How Much Money Do Advertising Agencies Make?

Advertising agencies are a great way for businesses to increase their brand exposure and attract the right customers. But ...